Jakarta --- The chairman of the Halal Product Assurance Organizing Agency (BPJPH) of the Republic of Indonesia Ahmad Haikal Hasan said that halal certification is not just a matter related to religion. But it has developed into a standard that can provide added value to a product.

"(Halal) certification is not just a matter of religion, because now halal has developed more widely into a standard for products that are applied by anyone in the world, not only by Muslims, but also for all mankind." said the Chairman of BPJPH, Ahmad Haikal Hasan, in Jakarta, Tuesday (11/26/2024).

His statement is in line with the objectives of implementing the Halal Product Assurance (JPH) stated in Law Number 33 of 2014 concerning Halal Product Assurance. The objectives of implementing Halal Product Assurance is not only to providing comfort, security, safety and certainty of the availability of halal products for the community in consuming and using products, but also to give added value for products economically.

"So, halal is for all. Halal is rahmatan lil 'alamin. Halal is a blessing for all mankind." continued the man who is familiarly called Babe Haikal.

"Halal is a concept of value. Halal is clean, halal is healthy, halal is going back to green concept, halal is relevant to nature. Halal is a lifestyle." he said.

"Halal is a culture, halal is a culture that even companies use as a reputation for their corporation, as a branding image to show quality, to increase market expansion, to generate income and so on." he continued.

Therefore, he explained that the mandatory halal certification program run by the government of Indonesia is the right program. In addition to being a form of protection, halal certification is intended to boost product quality and increase product competitiveness in the market, both domestically and globally. []